For months now I’ve been battling this niggling feeling that my blog was lacking a little sparkle, or Je nes seqoui as they say.
At first I thought it was writer’s block, a creative stumble that would pass, but it wasn’t until a dear friend of mine asked how the blog was going that I realised if I truly thought about it, deep down in my heart my blog was boring the socks off me. And if it wasn’t exciting me, then I’m sure it wasn’t getting my readers in a twist either.
When I created my blog 5 years ago after finishing college it was the only outlet I had to continue my love for fashion and styling, so naturally it filled the creative void in my life and became a hobby that I was passionate about. All those hours spent creating mood boards for college were channelled into talking about the trends, and showcasing outfits I’d pulled together to try and replicate it on a budget. And that’s exactly what many bloggers continue to do.
A blog is an incredible platform where you can be your own Editor-In-Chief, Model, Photographer and Features writer all in one. Who needs to shed blood, sweat and tears for a career at Vogue when you can go online and build your own fashion empire?
But jump forward 5 years and I’m now in a completely different place in my life.
I spend my 9-5 immersed in all things ‘bloggers’ as part of my day job, and whilst the blogging industry has enabled me to be employed, make lifelong friends, and offer me endless tutorials for my haphazard hair, unfortunately it’s also made me re-evaluate the very platform I created.
Like any digital medium now readily available at a click of a button being a ‘lifestyle blogger’ has boomed over the past decade, becoming a stereotypical and highly saturated market. And like with any explosive trend, the good always tends to come along with the ugly.
Because despite the many incredible and inspiring bloggers I follow, unfortunately since taking on my job in digital marketing I’ve met some very rude, self righteous bloggers who I feel are giving the industry a bad name. The term ‘blagger’ seems to have reared it’s head in recent years, as those who believe fame and fortune can be found in an instant, have set-up blogs in the hope of becoming the next Zoella.
Whilst I wish them all the luck in the world, I’ve realised that I no longer want to be tagged with the prejudice that I’m ‘just another lifestyle blogger’, because in essence that’s what I was starting to feel like. From my plethora of ‘shoesday’ posts and traditional ‘street style’ snaps, my blog didn’t stand out from the crowd, it merged into the hundreds of others that I view on a daily basis, some with morals and some without.
I joined the blogging community because it was a supportive network of likeminded people, offering everyday solutions to fashion dilemmas and life hacks, but now I’ve had a peek behind the curtain at the ever growing blogging bubble, I don’t like what I see.
Only the other day I was scrolling through my twitter timeline and a conversation between two bloggers came up, they were verbally abusing another blogger. It was the straw that broke the bloggers back. What gave them the right to comment on how another blogger decided to conduct herself online and what she wanted to post? There’s more to life than the latest Mulberry and Jo Malone candle!
My lightbulb moment is that I want Chapter 2 to be something meaningful.
Call it age or the way I’ve now seen the world of blogging, but I want you to read my blog and feel like you’ve laughed, learnt a little or just had a great time while you were here.
Like popping the kettle on with a good friend and putting the world to rights, Lizaboo Chapter 2 may have a few surprises.